How to link Instagram to your Facebook business page

Linking Instagram to your Facebook business page is necessary for making the most out of your social media efforts. 

Need some help figuring out how to connect Instagram to a Facebook page? We’re here for you with a list of actionable tips and tricks on how to do this. 

As soon as Instagram became a member of the powerful Facebook family, the integration became possible, giving the users plenty of opportunities to streamline their social media actions. However, it’s only recently that Facebook introduced an updated version of the process, allowing us to do practically all from one place. From running ads and replying to messages to managing an online shop, the sky’s the limit. 

• Why you should link Instagram to your Facebook page
• How to link Instagram to Facebook page
• Connect from Facebook
• Connect from Instagram
• How to replace a Facebook page linked to Instagram

Why you should link Instagram to your Facebook page

Here are the most significant benefits you’ll experience if you link your Instagram and Facebook.

Cross-promotion

There’s no such thing as too much promotion on social media. You realize this pretty quickly upon creating the first account on any of the platforms. Especially nowadays, when it’s becoming more challenging to beat the tricky Instagram algorithm, you need all the help you can get. By connecting your Instagram to a Facebook business page, you’re streamlining your cross-promotion on social media and getting discovered by new audiences. 

Credibility building

Allow your customers a smooth online experience by connecting your social media pages. Having a consistent and streamlined presence on the two most popular platforms communicates trust and credibility. Give your audience that additional nudge in the right direction by presenting a reliable brand image. 

Better optimization opportunities

Connecting your Facebook and Instagram pages means you’ll get better insights and more performance data to work with. This allows you to analyze, compare, and make better decisions in terms of content, ads, and much more. 

Improved ads management 

Speaking of ads, the cross-app connection can make you a more efficient ads manager. Depending on where you’re located, you might need to connect your Instagram and Facebook business pages to even get started with Instagram ads. But, even if it’s not a prerequisite, it’s a valuable time-saver to be able to set everything up from one place. 

More efficient customer service

If you link Facebook to Instagram, you’ll get a more organized inbox situation. Having everything in one place means you’ll get faster at replying to your customers’ messages, plus there are a ton of perks, including the category and filter options. 

Selling on Instagram

Instagram shopping is a great way to integrate a full buyer’s journey on one platform. Well, two, to be precise. To sell your products directly on Instagram, you’ll need to link it to a Facebook first. For more info on opening up shop on Instagram and setting everything up, check out our blog post – How to Set up Instagram Shopping. 

And now for the part you’ve all been waiting for…

How to link Instagram to your Facebook business page

There are essentially two ways you can connect your Instagram and Facebook pages. But before we break down both, let’s first make sure we’ve got the basics covered. 

The two prerequisites you need to have before we get started include:

1. An Instagram business profile. If you haven’t, be sure to switch to a business Instagram now. 
2. You have the admin credentials for the Facebook page you want to connect. 

Now that we’ve set the groundwork let’s connect your Instagram and Facebook business pages.

Connect from Facebook

• Go to your Facebook and tap Pages from the menu on the left
• Select your Facebook page and tap on Settings 
• Find and select Instagram from the column on the left 
• Tap the Connect Account option
• Enter your Instagram username and password and, voila, you’ve linked your Instagram and Facebook.

Connect from Instagram

• Go to your Instagram profile
• Click Edit Profile 
• Tap Public Business/Profile Information
• Select Page 
• Select the Facebook page you want to link to

And that’s it. 

How to replace a Facebook page linked to Instagram

Have another Facebook page that fits better with your current social media goals? Want to link it to your Instagram page, but not sure how to replace the old one?

No worries. Here’s the simple step-by-step process. 

First, you’ll need to disconnect the page that’s already connected:

• Go to your Facebook and tap Pages from the menu on the left
• Select the Facebook page and tap on Settings 
• Find and select Instagram from the column on the left 
• Tap the Disconnect option under Disconnect Instagram

And you’re done. 

To connect another account, follow the steps listed out in the How to link Instagram to your Facebook business page guide. 

Need more eyes on your Instagram page? Try Stim Social and get new targeted followers today. Get started and grow your IG  with the best and safest solution available. 

Takeaway

Businesses worldwide are connecting Instagram to their Facebook to double down on their social media efforts and save time. Use our simple guide to start seeing the benefits of managing both platforms from one place. 

And don’t forget to share below what’s your experience after linking your Instagram and Facebook.