Streaming has never been more popular. With people all over the world streaming games, guides or news (you name it), pretty much every major platform allows going live for your audience. This means you can choose specific platforms like Kick or Twitch, but also social media platforms like Instagram or Facebook.
Now, the thing is you may need more than just one platform. Relying on a single platform makes you vulnerable to algorithm changes, bans, or simple lack of discovery, so diversifying is almost non‑negotiable if you take streaming seriously.
If you’re marketing campaign or popularity battle is taken over more networks (which is actually recommended), you’ll want to stream everywhere at the same time, of course. That’s when problems kick in, especially for those without too much technical experience.
Nothing to worry about though! Here’s everything you need to know about streaming on both Kick and Instagram at the same time. And don’t worry about it, you don’t need to be a tech genius to do it.
First Method: OBS and a Multi-Streaming Service
Life would be so much easier if you could just open more apps or software programs and start streaming, without having to worry about compatibility or third party solutions. Unfortunately, it’s not how multi-streaming works.
For this particular situation, there are more options. The classic one implies using OBS and a multi-streaming service, yet you can also find plugins offering the same capabilities.
Get and install OBS. It’s one of the most popular options for multi-streaming and can be used for pretty much any platform that allows it. You can go live on different streaming platforms, as well as your social media channels. This means you can also stream on both Kick and Instagram simultaneously.
OBS Studio can be downloaded and installed from the official website. Install it, create your first scene with your camera, mic and any overlays, and you’re basically ready to connect destinations.
You can also use Streamlabs Desktop, which is very similar and runs on the same principles (after all, it’s based on the OBS code). Both programs offer similar features in terms of multi-streaming. Of course, you can experiment with both and see which one feels easier for you.
Generally speaking, while OBS offers more control and a deeper customization, Streamlabs Desktop has a better interface, so it’s better for newbies.
Second, you’ll have to install a plugin or connection service. Again, there are more options here, as well as some smaller steps:
- Get the right plugin for OBS. Most of them are free. Install it along with the software. Once it’s up and running, you can connect your Kick and Instagram accounts for simultaneous streaming sessions.
- You can also log into your Streamlabs or Restream account, then connect both networks (Kick and Instagram) within the settings. This way, you’ll be able to stream on both of them using the respective software.
When streaming over Instagram too, most people forget that the social network is mainly aimed at mobile users. Therefore, most people will require vertical scenes for a proper experience. For OBS, Aitum plugins work well in offering vertical scenes for such networks.
Aitum Vertical, for example, gives you a second vertical canvas (9:16) so you can design a mobile‑first layout for Instagram without breaking your horizontal stream.
Next, your stream will need some destinations. In this case, Kick and Instagram. These destinations are usually found in the settings, regardless of what program you use. Add both networks as destinations and you’ll be ready to go.
For Kick, you’ll paste the RTMP URL and stream key from your dashboard; for Instagram, you either use Instagram Live Producer or a third‑party RTMP helper like RTMP.IN, YellowDuck, StreamOn or eStreamly to get a temporary key.
Setting everything up is relatively simple. At this point, you can start streaming. In OBS, you’ll find a button to start streaming once everything is in place. Click it and the service will start broadcasting on both platforms.
Now, since you stream on two different networks, you’ll obviously have two audiences as well.
As you may know, interaction is critical in growing your popularity. You can buy Kick followers, collaborate with others, and offer rewards and so on. But most importantly, interact with your audience.
Rather than switching from one network to another to read comments and questions, you can rely on the custom chat docks in OBS. This way, you’ll see both chats in just one place, so you can focus on the actual stream instead.
This is probably the most common way to stream on more networks. It’s not the only one though, but the next solution requires a bit more popularity.
Use Kick’s Multi-Streaming Feature
Indeed, Kick has its own multi-streaming feature. In other words, you’ll be allowed to stream on Kick, but you’ll also have the opportunity to send the stream to other destinations (or better said, networks) too, such as Instagram. This was rolled out as a Partner perk so creators can grow on several platforms without leaving Kick.
Now, you probably ask yourself, why would people struggle with OBS and plugins or programs instead of using Kick only? Here’s the catch. The multi-streaming feature isn’t available to everyone. Instead, this feature becomes available once you become a partner.
Compared to Twitch, Kick has simpler and easier requirements, so becoming a partner isn’t that difficult, yet you still require a bit of popularity as you grow. For small or brand‑new creators, starting with the OBS route is usually more realistic.
Assuming you’re already a partner, here are the steps to stream on both Kick and Instagram simultaneously through Kick’s feature.
- Enable the feature. If you’re a partner, go to your dashboard and activate the setting. It’s usually in the partner income tab in the dashboard. It’s disabled by default, so you’ll have to activate it manually. Make sure to do it before your stream starts.
- Enable through commands. You don’t always have to activate it through these settings, especially if you’re planning to go on more channels and stop at random times. Using commands like /multi on and /multi off will enable or disable the feature without too much headache. These chat commands let you flip multistreaming on or off mid‑session without digging into menus.
- Start the stream. Once the setting is enabled, you can start your stream on Kick. Apart from Kick, your stream will inevitably go to the Instagram live feature too. Of course, to benefit from all these, you’ll have to link your accounts in Kick.
Third Party Software Vs. Kick’s Partner Program
There are a few things you should know when not sure which option to choose. Both paths work, but they trade off control, accessibility and revenue differently.
- Kick’s multi-streaming feature requires a less technical approach. Simply put, you won’t have to download any third party programs or plugins. Sure, the technical approach isn’t too complicated either, but Kick allows multi-streaming with a single setting only.
- Using Kick’s multi-streaming feature will reduce your payout by 50%. In other words, if you stream to make money (as that’s what most Kick partners do), streaming on more platforms will reduce the income, so the third party option becomes more profitable.
Note: This reduction mainly applies when you multistream to horizontal competitors like Twitch; vertical‑only platforms such as Instagram, TikTok or Shorts typically keep the full rate.
As a short final conclusion, Kick is an excellent alternative to Twitch and just like Twitch, it allows streaming over more platforms.
You can use third party alternatives or its own proprietary feature, but it’s important to know that you’ll have to meet some requirements first. When streaming on Instagram too, don’t forget about the RTMP service or the vertical canvas for mobile support.
